AI-Powered SMS Automation: Turn Instagram Giveaways into Personalized Sales with Prompt Marketer

Are you a B2C e-commerce brand looking to maximize the return on your Instagram giveaways? Collecting entries is only half the battle. The real challenge lies in converting those entrants into paying customers. Manually sending generic SMS blasts to everyone on your list? That's inefficient and yields dismal results. Prompt Marketer, coupled with Attentive, Make.com, and the power of AI, offers a streamlined solution to automate personalized SMS marketing workflows, turning Instagram giveaways into a high-performance sales engine, and creating a sense of exclusivity. Discover how Nike can leverage this system to boost running shoe sales and drive measurable growth.

The Problem: Inefficient Giveaway Lead Conversion

Imagine this: Nike launches an Instagram giveaway on its @NikeRunning account, garnering thousands of entries. Participants eagerly follow the account, like the post, and tag their running buddies. They even submit their phone numbers, dreaming of scoring some free gear. But what happens next? Too often, it's a generic SMS blast promoting all Nike products. This impersonal approach dilutes the impact of the giveaway and fails to capitalize on the specific interests of these potential customers. The result? Low engagement, poor conversion rates, and missed revenue opportunities.

The Solution: AI-Powered SMS Personalization with Prompt Marketer

Prompt Marketer offers a solution: a personalized SMS automation workflow that takes giveaway entrants from casual participants to loyal Nike customers. This workflow focuses specifically on driving running shoe sales by leveraging AI to understand and cater to individual preferences. By integrating Prompt Marketer with Attentive and Make.com, Nike can create a seamless, automated, and highly effective SMS marketing machine. Let's walk through the step-by-step process:

Step-by-Step Instructions: From Giveaway Entry to Personalized Sale

1. Instagram Giveaway Setup: Run an Instagram giveaway on the @NikeRunning account with these entry requirements: follow the account, like the post, tag two friends who love running, and submit their phone number via a link in bio form. The link directs to a Leadpages landing page that collects phone numbers and adds them to a Google Sheet titled "NikeRunningGiveaway."

This image shows an example of an Instagram giveaway, highlighting the importance of clear instructions and engaging visuals to attract participants and collect their contact information for SMS marketing.

2. Make.com Integration: Utilize Make.com to trigger the automation workflow whenever a new row is added to the "NikeRunningGiveaway" Google Sheet. This acts as the central nervous system, instantly activating the subsequent steps.

This image illustrates the Make.com interface, emphasizing its role in automating workflows by connecting different applications and triggering actions based on specific events, such as a new giveaway entry.

3. Attentive Integration: Make.com automatically adds the phone number to your Attentive SMS subscriber list under the segment "InstagramGiveawayRunners." A custom attribute notes that they entered the Instagram giveaway, allowing for precise segmentation.

This image showcases the Attentive SMS platform, highlighting features for subscriber segmentation and targeted messaging to ensure personalized communication with giveaway entrants.

4. Prompt Marketer AI Content Generation: Use Prompt Marketer to generate personalized welcome SMS messages. These messages should: * Acknowledge their entry into the Nike Running Instagram giveaway. * Offer a 10% off discount code valid for 48 hours on any running shoe on Nike.com as a "thank you." * Ask: "Hey \[subscriber\_name]! Glad to have you! What kind of running are you into? (e.g., trail, road, sprints)"

This image depicts the Prompt Marketer interface, focusing on AI-powered content generation for personalized SMS messages that resonate with individual giveaway entrants.

5. AI-Powered Product Recommendation: Based on their running preference, Prompt Marketer's AI identifies and recommends a specific running shoe from the Nike catalog: * **Trail:** Nike Zegama Trail running shoe (deep, widely spaced lug pattern). "We think you'll love the Zegama! You'll be able to tackle even the gnarliest trails with these!" * **Road:** Nike Vaporfly 3 (full-length carbon fiber plate). "The Nike Vaporfly 3 is our most popular running shoe, you'll feel so fast wearing them!" * **Sprints:** Nike Air Zoom Maxfly (lightweight design and Zoom Air unit). "With the Air Zoom Maxfly, you'll beat your personal best!"

This image displays a range of Nike running shoes, highlighting the importance of matching product recommendations to individual running preferences for increased engagement and conversion.

6. Personalized Discount Code: Prompt Marketer generates a unique discount code for each subscriber in the format "RUNNER[random 4-digit number]" and includes it in the SMS message. This adds a touch of personalization and encourages immediate action.
7. Attentive SMS Delivery: Attentive delivers the personalized SMS message, complete with AI-generated content and the unique discount code.

This image presents a sample personalized SMS message, emphasizing the use of unique discount codes, AI-powered product recommendations, and engaging content to drive immediate purchases.

8. Segmentation and Ongoing Nurturing: In Attentive, segment subscribers based on their stated running preferences (trail, road, sprints). Use Prompt Marketer to create AI-powered SMS nurturing campaigns that provide ongoing personalized product recommendations for apparel, training guides, and events specific to their running style.
9. Prompt Marketer Vibe Analysis: Utilize Prompt Marketer to analyze the "vibe" of existing Attentive SMS campaigns from brands like Brooks Running and Hoka to identify messaging patterns that resonate with runners. This includes analyzing word choice, emoji usage, and frequency of discounts. Then, adapt the Nike SMS campaigns to maintain a vibe of exclusivity and performance enhancement. For example: "Unlock your top performance potential and exclusive benefits! Use the code above!"

Prompt Marketer Feature Focus

Prompt Marketer is more than just an SMS automation tool; it's an AI-powered engine for personalization. Key features include:

• AI-Powered Content Generation: Craft compelling SMS messages tailored to individual customer preferences.
• Personalized Discount Code Creation: Generate unique codes to incentivize immediate purchases.
• Make.com Integration: Seamlessly connect with existing marketing workflows and data sources.
• Vibe Analysis: Understand the emotional resonance of competitor messaging to refine your own campaigns.

Analytics and Optimization

• Track conversion rates (percentage of subscribers making a purchase) for each SMS campaign segment (trail, road, sprints).
• Monitor the ROI of personalized SMS promotions compared to generic SMS blasts promoting all Nike products.
• Use A/B testing within Attentive to optimize the AI-generated SMS content, product recommendations, and discount offers. Test different wording, product visuals, and discount amounts to see what resonates best with each segment.

Aim for a 15% conversion rate on personalized SMS campaigns within the "InstagramGiveawayRunners" segment and a 20% increase in ROI compared to generic SMS campaigns. Track subscriber growth and engagement within Attentive, including click-through rates and purchases.

The Power of "Vibe Marketing" and SMS

Salesforce's blog highlights the importance of "vibe marketing," which is about creating an emotion around your brand rather than explicitly promoting products. In this context, Prompt Marketer helps you capture the vibe of a running community - performance, exclusivity, and shared passion. By analyzing the language used by other successful running brands, Prompt Marketer ensures your SMS campaigns resonate with runners on an emotional level, fostering loyalty and driving sales.

Benefits Beyond Sales

This AI-powered SMS automation approach offers numerous benefits beyond increased sales:

• Enhanced Customer Experience: Personalized messages show customers you understand their needs and preferences.
• Increased Brand Loyalty: By catering to individual interests, you build stronger relationships with your customers.
• Improved Efficiency: Automate repetitive tasks, freeing up your marketing team to focus on strategic initiatives.
• Data-Driven Insights: Track campaign performance and continuously optimize your messaging for maximum impact.

Conclusion: Unleash the Power of Personalized SMS

Prompt Marketer empowers B2C e-commerce brands like Nike to create a sense of exclusivity, automate personalized SMS marketing campaigns specifically for running shoes, and drive measurable sales growth within a niche audience acquired through Instagram giveaways. By leveraging AI, you can transform your marketing efforts from generic blasts to highly targeted, revenue-generating conversations. Are you ready to turn Instagram giveaways into a high-performance running shoe sales engine? Start your free trial of Prompt Marketer today!